A seasoned affiliate marketing and PR professional, Helen Koo has been in advertising and marketing industry forover 10 years, working in-house for major fashion and beauty brands including Dermstore and REVOLVE & FORWARD.She started her career as a media buyer before working at REVOLVE and FORWARD, where she spearheaded theaffiliate program for both e-commerce sites. 

She then moved on to Dermstore and restructured its affiliate program—

which heavily focused on coupon and cash back sites to expanding its affiliate partners to include more editorial andcontent creating sites. Helen has a proven track record for growing brands, having worked in affiliate marketing at thestart of the blogger boom and as editorial publications started ramping up their affiliate marketing and commerceinitiatives. 

She has worked with major publications, including Allure, Byrdie, Bustle, Refinery29, InStyle, US Weekly, to name afew.